GoL and Private Sector Join Global Community in Commemoration of 42nd World Tourism Day

MONROVIA, 24 SEPTEMBER 2021– The Government of Liberia, through the Ministry of Information, Cultural Affairs and Tourism (MICAT), and the Liberia National Tourism Association (LNTA), will observe the 42nd World Tourism Day on Saturday, September 25, 2021, at the Paynesville Town Hall in Paynesville City. The theme for this year’s global event is “TOURISM FOR INCLUSIVE GROWTH”.

As part of activities commemorating the day, the Government of Liberia, in partnership with the Liberia National Tourism Association, has planned several events to be celebrated in a grand style.

On Saturday, September 25 at 10:00am, a Street Parade will commence from the Monrovia City Hall and climax with a Festival and Open Market Fair at the Paynesville City Hall. This year’s event will showcase the rich history of Liberia’s Culture, Tourism, Arts and Craft, Food, and Human Capacity. The Open Market Fair will include domestic businesses and “made in Liberia” products. In addition, the festival will amplify the image of Liberia through fashion, interactive activities, music, food, etc. Cultural performances and music from the 15 counties will also be featured.

H.E President Dr. George M. Weah and other officials of government, as well as foreign dignitaries are expected to grace the occasion. Other guests, including civil society organizations, students and business communities, political, religious, and traditional organizations, are also expected to be in attendance. The 15 counties booths will be erected with ongoing cultural activities. “World Tourism Day” is an annual event celebrated globally by each member country of the United Nations World Tourism Organization (UNWTO). The festival will highlight achievements, plights, and challenges of each country’s tourism sector.

Though the Coronavirus pandemic has severely impacted the sector globally, tourism remains a huge industry and the fastest growing sector. It employs the most amount of people around the world. It is a trillion-dollar industry and Africa receives only a very small percentage. Therefore, the sector presents a huge economic opportunity for Liberia through the creation of jobs and many other advantages.

The Ministry of Information, Cultural Affairs & Tourism invites the public as it celebrates another year of “World Tourism Day”.